Job Description

Position Summary

As a Communications Coordinator, you will be responsible for executing social media strategies to increase the Biomedical Laboratory Diagnostics brand awareness, engage our audience, and drive website traffic and conversions including: 

• Implement social media content calendars across various platforms, including Facebook, Instagram, LinkedIn, and others
• Create engaging and relevant content, including posts, images, videos, and stories, that align with our brand identity and target audience
• Compose, review, edit, produce, and duplicate audio, visual, video, and/or printed program materials for distribution to target audiences
• Monitor social media channels for comments, messages, and mentions, respond to inquiries and engage with followers in a timely and professional manner.
• Collaborate with the College of NatSci and MSU marketing teams to develop and execute social media campaigns, promotions, and contests.
• Analyze social media metrics and insights to track performance, identify trends, and optimize content and strategies for maximum reach and engagement.
• Stay up to date with industry trends and best practices in social media marketing and incorporate new ideas and technologies into our strategy.
• Review and/or edit layouts, drafts, and information to check for content, readability, and style.
• Monitor social media and engage with external audiences in electronic forums.
• Research materials, interview individuals, and collect information to compose articles, press releases, promotional pieces, reports, or electronic media.
• Assist with web page design, maintenance, and content management.
• Monitors various publications and electronic sources of news and commentary for potential relevance to unit activities.
• Interacts with students and student groups to engage and promote unit programs, provide clarification, resolve concerns, explain requirements, processes, and/or explain goals of unit programs.
• Represents unit at functions, professional organizations, industry organizations, community and related external events.

Minimum Requirements

Knowledge equivalent to that which normally would be acquired by completing a four-year college degree program in Communications, Telecommunications, Journalism, Marketing, or Public Relations; up to six months of related and progressively more responsible or expansive work experience in internal communications; news, broadcasting, and print media, and/or marketing, advertising, and creative services; graphic design; word processing; desktop publishing; web design; presentation software; spreadsheet and/or database software; public presentation; or radio production; or an equivalent combination of education and experience.

Desired Qualifications

• Experience using Adobe Creative Suite (or something similar) and Microsoft 365
• Ability to work on multiple projects at once.
• Must be willing to work both standard and non-standard schedules, including nights and weekends as needed.
• Strong understanding of social media platforms, trends, and best practices.
• Excellent written and verbal communication skills.
• Creative thinker with a keen eye for design and storytelling.
• Ability to work independently and collaboratively in a fast-paced environment.
• Basic knowledge of analytics tools such as Google Analytics or social media analytics platforms.
• Experience with graphic design, photography, or video editing is a plus.
• Passion for social media and staying current with the latest trends and developments.
• This is an entry-level position ideal for candidates with a strong interest in social media marketing with excellent communication skills
• Affinity for working in a team environment and liaising with a variety of stakeholders
• Must be willing to work both standard and non-standard schedules, including nights and weekends as needed.

Equal Employment Opportunity Statement

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, age, disability or protected veteran status.

Required Application Materials

• Cover letter
• Resume
• One example of a social media post

Special Instructions

Please email your cover letter, resume, and one social media post example to Monique Tumbleson, at [email protected]. 

Work Hours

Nights and weekends as needed (for example: graduation commencement ceremonies, BLDSA Open House's).

Website

Bidding eligibility ends September 24, 2024 at 11:55 P.M.

About Michigan State University

Spartans work every day to advance the common good in uncommon ways.Together, we tackle some of the world?s toughest problems to find solutions that make life better?from alternative energy to better food safety to breakthrough medical and environmental applications achieved through rare isotope research.We teach. We explore and we discover. We collaborate and lead. We innovate, inspire, and empower. We achieve our potential and create circumstances that help our students and others achieve theirs.We're good at it, and we've been at it for more than 150 years.The nation?s pioneer land-grant university, MSU began as a bold experiment that democratized higher education and helped bring science and innovation into everyday life. The revolutionary concept became a model for the nation.Today, MSU is one of the top research universities in the world?on one of the biggest, greenest campuses in the nation. Home to nationally ranked and recognized academic, residential college, and service-learning programs, we?re a diverse community of dedicated students and scholars, athletes and artists, scientists and leaders.In ways both practical and profound, we work to create a stronger, more sustainable, and more hopeful future for all.

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